Background: AIM-listed System1 is a leading advertising effectiveness company, helping major brands and agencies around the world test, understand and improve the effectiveness of their creative.
Work: In an increasingly competitive ad-testing market, our role is to strengthen System1’s position as a global authority on advertising effectiveness. We raise the profile of its proprietary testing metrics, research, partnerships, senior leadership, products and financial performance.
Results: In our first two years working with System1, we secured 600+ pieces of coverage across 90+ advertising, marketing, FMCG, retail and business publications in the UK, US, Europe and Asia.
Impact: Our work has helped establish System1 as a go-to authority on advertising effectiveness, while extending its visibility beyond the advertising industry and educating broader B2B audiences on the commercial value of more effective creative.
