Background: Travelex is one of the world’s leading foreign exchange businesses, with more than 1,100 stores and 900 ATMs across 20+ countries. It also supplies foreign currency to central banks and financial institutions worldwide.
Work: We have led Travelex’s external communications and PR since 2021, raising the profile of the business, its leadership, partnerships, performance and products — from cash solutions to its prepaid Travel Money Card.
A major focus has been evolving perceptions of Travelex from a traditional legacy brand into a modern, innovative and increasingly technology-led global business.
Results: Our work has spanned news generation, interviews, executive profiling, data-led stories, newsjacking and thought leadership across national and trade media, including business, fintech, payments, aviation, travel and retail titles.
Impact: 600+ pieces of media coverage secured across 20+ countries, reaching millions of people worldwide.
