Background: Shepherds Friendly is a leading UK mutual society, founded in Manchester almost 200 years ago.
Work: We were appointed to increase Shepherds Friendly’s visibility ahead of its bicentenary, with a particular focus on strengthening its B2B profile. Our work has raised awareness of the mutual’s products and senior leadership among advisers, partners and wider financial services audiences, complementing its historically consumer-focused PR activity.
Results: In our first year working with Shepherds Friendly, we secured 100+ pieces of coverage across 30+ publications, including eight thought leadership articles from members of the C-suite across financial services, marketing and HR media.
Impact: Our work has significantly increased Shepherds Friendly’s visibility among the adviser community and wider financial services market, while raising the profile of its senior leadership and supporting the company’s ambition to build new commercial partnerships.
